Tastemaker: Arij | Koosa Mashri | Cooking with Zahra

Dubai is a city that thrives on innovation, and the individuals behind its most impactful ventures are shaping the future of our community. The Tastemaker Series celebrates those who are contributing to the city’s growth and adding value in meaningful ways. These changemakers are not just building businesses; they’re creating solutions that resonate with people and make life better. In this edition, we are thrilled to feature Arij, the founder of Yufeed—a revolutionary recipe and menu generating app that’s making meal planning a breeze for families. Arij’s passion for food and her entrepreneurial spirit led her to create a platform that simplifies the daily challenge of deciding what to cook, providing families with nutritious, personalized meal ideas. Below, Arij shares her journey, the inspiration behind Yufeed, and her mission to make home cooking enjoyable and accessible for everyone. Yufeed App: App Store: https://apps.apple.com/ae/app/yufeed-healthy-meals-recipes/id6443472965 Google Play: https://play.google.com/store/apps/details?id=tech.evokey.yufeed&pcampaignid=web_share Follow me for more recipe ideas. Facebook: https://www.facebook.com/cookingwithzahra/ Instagram: https://www.instagram.com/cookingwithzahra/ Tiktok: https://www.tiktok.com/@cookingwithzahra Twitter: https://twitter.com/cookwithzahra Website: https://cookingwithzahra.com/ Pinterest: https://www.pinterest.com/cookwithzahra/